The Attire Club
theclubprv.comFrom an Instagram page to a business with real infrastructure behind it.
The challenge
The Attire Club had demand before it had infrastructure. Selling was happening on Instagram, with a real following and orders agreed in comments and DMs, but there was nothing underneath it. No domain, no storefront, no checkout, no order records, no published policies and no way for a customer to look up their own order. Every question, from whether a piece came in a size 42 to where a parcel had got to, came back to one person answering messages by hand, usually the same handful of questions a dozen times a day. On top of that the business runs two fulfilment models at once: pieces held in stock that go out within days, and sourced items that take a couple of weeks to arrive. Customers had no way of telling the two apart before they bought, and that confusion generated most of the support load.
What we built
- 01
Domain and brand foundation
We registered and configured theclubprv.com, set up the DNS, SSL and business email on the domain, and pointed everything to the new storefront. The brand now has an address of its own instead of living inside a social handle.
- 02
The storefront, built end to end
We designed and built the full store: the clothing and footwear category structure down to t shirts, shorts, jumpers, jackets, boots, runners and slippers, product pages, secure checkout, customer accounts and a layout that works properly on the phones nearly every customer arrives on.
- 03
Two fulfilment tracks made obvious
The dual model is now stated up front on every page: in stock items dispatched in one to three days, sourced items in seven to fifteen business days. Setting that expectation before checkout rather than after it removed the single biggest source of support messages.
- 04
A live in stock catalogue
A fast, searchable view of everything currently in stock, filterable by footwear, clothing and sets, so customers can see at a glance what ships immediately instead of messaging to ask.
- 05
Customer support that scales
A proper contact route off the storefront, plus a first line response layer that handles the questions that repeat all day: sizing, availability, delivery windows, exchanges and order status. Routine questions get answered instantly and only the genuine cases reach a person.
- 06
Self serve order status
Customer accounts with order history and tracking, so a customer checking where their order is does it themselves at one in the morning rather than leaving a message waiting until the shop opens.
- 07
Policies and trust content
About, contact, and a clear return and shipping policy covering the fourteen day exchange window on unworn items, published where customers actually look for them before deciding to buy.
- 08
Deals and drops as repeatable structures
Recurring bundle offers like the multibuy t shirt, shorts and hoodie deals are built as reusable structures, and stock drops launch to a set pattern instead of being assembled from scratch each time.
- 09
Audience captured on the domain
The Join the Movement email signup runs through the storefront, so the audience built at every drop belongs to the business rather than to a platform that could change the rules.
The result
